MINI – it's not a car, it's a lifestyle

And the hype goes on… Y’know, I really like the MINI, probably because I’m a fan of the first-gen Mini (back when they were actually small). And I admire BMW’s clever approach to marketing the car. But at the end of the day, it’s just a car, people, it’s not some sort of cult-like, all-encompassing belief system. Well, apparently the folks at MINI USA want MINI to be a part of your life, even when you’re nowhere near a road. They’ve unveiled the 2006 MINI_motion line of MINI-wearables and lifestyle accessories, “designed to create a seamless connection to life in constant motion.” The 2006 edition of the MINI_motion collection, originally launched in 2003, includes “urban adventurer” clothing, MINI luggage, and a new version MINI_motion watch. It’s all available throughwww.minimotionusa.com.