Apparently Mazda has been forced to remove the name of its twin-rotary engine from intracompany emails. The
appellation “Wankel”, bestowed on the engine to honor its designer Felix Wankel, too closely resembles the word
“wanker” and trips all manner of British spam filters, causing communication breakdowns. Nissan was the first to
commiserate and offer Mazda its condolences, saying it had a similar experience when it named its revolutionary window
switches after Buenos Aires mayor Carlos Ruckoff.
Mazda RX-8 marketing foiled by censorship snafu
Apparently Mazda has been forced to remove the name of its twin-rotary engine from intracompany emails. The appellation “Wankel”, bestowed on the engine to honor its designer Felix Wankel, too closely resembles the word “wanker” and trips all manner of British spam filters, causing communication breakdowns. Nissan was the first to commiserate and offer Mazda its condolences, saying it had a similar experience when it named its revolutionary window switches after Buenos Aires mayor Carlos Ruckoff.
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