More Maseratis can hardly be a bad thing – unless you’re one of the unfortunates trying to maintain a BiTurbo without losing your shirt. Modern Masers are sumptuous and beautiful, quintessential expressions of the Gran Turismo idiom. The gloriousness of recent trident-wearing Italians has led to a boom in sales. Maserati is looking at increasing its profitability by expanding the model range downward. A smaller Maserati sports coupe priced in Porsche 911 territory could give sales a further boost, though the swooning economy may not help the exotic brand move units. The car would be based on a hacksawed version of the Gran Turismo’s platform, leaving room for only two occupants. A spiffy Maserati in the $80-100,000 range is expected to be capable of moving more than 6,000 per year, powered by the expected V8s, and possibly a V6 for increased efficiency. Mortgaging the house for this vehicle is likely a bad idea, but another choice in the segment and price range that it’s expected to occupy has us nodding in approval.
[Source: Autocar]
Maserati considering adding a smaller coupe to lineup
More Maseratis can hardly be a bad thing – unless you’re one of the unfortunates trying to maintain a BiTurbo without losing your shirt. Modern Masers are sumptuous and beautiful, quintessential expressions of the Gran Turismo idiom. The gloriousness of recent trident-wearing Italians has led to a boom in sales. Maserati is looking at increasing its profitability by expanding the model range downward. A smaller Maserati sports coupe priced in Porsche 911 territory could give sales a further boost, though the swooning economy may not help the exotic brand move units. The car would be based on a hacksawed version of the Gran Turismo’s platform, leaving room for only two occupants. A spiffy Maserati in the $80-100,000 range is expected to be capable of moving more than 6,000 per year, powered by the expected V8s, and possibly a V6 for increased efficiency. Mortgaging the house for this vehicle is likely a bad idea, but another choice in the segment and price range that it’s expected to occupy has us nodding in approval.
