Mahindra wants to build and sell Ssangyong models in America

Does any of this sound familiar?

Ssangyong Motor's New SUV 'Tivoli Air' unveiling ceremony in Seoul, South Korea. The vehicle, equipped with a 1.6-liter LTE diesel engine, are priced from 19.5 million won (US$16,174) to 24,5 million won (US$20,323). (Photo by Seung-il Ryu/NurPhoto) (Photo by Seung-il Ryu/NurPhoto/NurPhoto via Getty Images)
Ssangyong Motor's New SUV 'Tivoli Air' unveiling ceremony in Seoul, South Korea. The vehicle, equipped with a 1.6-liter LTE diesel engine, are priced from 19.5 million won (US$16,174) to 24,5 million won (US$20,323). (Photo by Seung-il Ryu/NurPhoto) (Photo by Seung-il Ryu/NurPhoto/NurPhoto via Getty Images)
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It seems a year doesn’t go by that we hear an executive from Mahindra
talk about
plans of
bringing South Korean
brand Ssangyong
to the United States. This time, it’s Managing Director Pawan Goenka, who told Bloomberg that the automaker is awaiting approval from its board to make an announcement. Details of a new plant in Detroit to build Ssangyong vehicles – separate from Mahindra’s plans to build off-road vehicles in the States – will reportedly come on November 20 of this year.


Past those little scraps, we have no details. Will there be a new line of crossovers and SUVs for America, or will Ssangyong stick with models like the Tivoli, the name of which was
registered in the United States back in 2014? Or would it be
something like the SIV-2, a hybrid crossover that was displayed in concept form at the Geneva Motor Show in 2016? We have no idea, but we’ll keep you informed just as soon as we hear anything concrete.


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