Magnum stealing buyers from SUVs and trucks

It’s not a real surprise the muscle-bound Dodge Magnum is attracting male buyers. 77 percent of Magnum buyers are men. But what is surprising is that these guys are trading in their big SUVs and even pickup trucks to get into one. Many people buy a truck as their everyday car and see the Magnum as a suitable replacement. Of course the other big draw is the performance. Someone even traded in their Ford F-150 Lightening for a Magnum RT.

By dave.thomas@weblogsinc.com
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It’s not a real surprise the muscle-bound Dodge Magnum is attracting male buyers. 77 percent of Magnum buyers are
men. But what is surprising is that these guys are trading in their big SUVs and even pickup trucks to get into one.
Many people buy a truck as their everyday car and see the Magnum as a suitable replacement. Of course the other big
draw is the performance. Someone even traded in their Ford F-150 Lightening for a Magnum RT.