Why Land Rover's reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers
shamelessly copy designs from other automakers,
slapping their badge on the front as if it were an original product.
According to Auto Express, Land Rover has grown tired of dealing with
these frauds to the point that it’s essentially stopped showing concept cars in order to stave off these clones.

One of the most notable and brazen examples of these Chinese copycats is
the LandWind X7. While that car
looks like an obvious ripoff of the Range Rover Evoque, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car’s production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws.

Land Rover design boss Gerry McGovern said the automaker was “wary of showing new concepts” because they just give these competitors time to work up a copy. Land Rover’s latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production.

Related Video:

Video ID:
6213a92c-1c86-3400-bc7a-99e5b6775efd

Playlist ID:

Autoplay:
false

Mute:
false

Continuous:
false

Ad Key:

Ad Value:

0 Comments