The Kia Optima and Sedona
are finally receiving a desperately-needed refresh, and the company plans to relaunch the two vehicles with some
creative fanfare. Commercials touting features rather than the products themselves will be a key element. In one spot,
a kid is saved from crashing into gym equipment by a perfectly timed airbag. In another, a woman saddled by grocery
bags easily enters her house after her front door opens for her automatically. Another commercial features a man who
can adjust the park bench suited to his tastes perfectly.
More aspects of the vehicles’ marketing plans are
yet to be announced, but vehicles need all the creative advertising they can get these days to differentiate themselves
from the competitive pack, and it sounds like Kia’s will at least have us laughing.