GM, having proved that it can move plenty of cars at a loss (oh, I can hear the shreaking already), will now bring
its Employee Pricing For Everyone promotion to a close on August 1st. Actually, the program was at least partially
successful, serving the purpose of clearing out a huge
number of 2005 models while bringing additional traffic to GM’s showrooms. Unfortunately, GM’s sales really didn’t
make a dent in those of its competitors, and GM was unable to conclusively show an increase in
conquest sales. So now, where does GM and its domestic
competitors go from here? GM wants to break the incentive game cold-turkey and set “realistic” window-sticker prices on
its 2006 models. The plans of Ford and DCX are unknown; they’ll reveal the future of their employee-discount plans in
the next day or two.
GM employee price promo to end soon
GM, having proved that it can move plenty of cars at a loss (oh, I can hear the shreaking already), will now bring its Employee Pricing For Everyone promotion to a close on August 1st. Actually, the program was at least partially successful, serving the purpose of clearing out a huge number of 2005 models while bringing additional traffic to GM’s showrooms. Unfortunately, GM’s sales really didn’t make a dent in those of its competitors, and GM was unable to conclusively show an increase in conquest sales. So now, where does GM and its domestic competitors go from here? GM wants to break the incentive game cold-turkey and set “realistic” window-sticker prices on its 2006 models. The plans of Ford and DCX are unknown; they’ll reveal the future of their employee-discount plans in the next day or two.