Ford's advertising to increase for new models this fall

Last year Ford had one new product to push. Of course it was the most important product in Ford’s arsenal, the F-150 full-size pickup truck. The company spent $100 million on advertising last fall, most of it focused on the F-150. This fall the company has four high profile models to push including the Mustang, Five Hundred, Freestyle and Super-Duty line of trucks. The total will come to $150 million for these ads kicking off, pun intended, with tonight’s NFL kickoff game between the Patriots and Colts.

By dave.thomas@weblogsinc.com
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Last year Ford had one new product to push. Of course it was the most important product in Ford’s arsenal, the F-150
full-size pickup truck. The company spent $100 million on advertising last fall, most of it focused on the F-150. This
fall the company has four high profile models to push including the Mustang, Five Hundred, Freestyle and Super-Duty
line of trucks. The total will come to $150 million for these ads kicking off, pun intended, with tonight’s NFL kickoff
game between the Patriots and Colts.