According to
Reuters, Ford Motor Co. is set to announce a new program that will enable customers to invest in clean energy
projects to offset the carbon dioxide they produce by driving. The “Greener Miles” program is a partnership
between Ford and California group TerraPass, an organization that has pioneered
carbon offsets for individuals.
Preliminary information about Ford’s Greener Miles program is available at
the TerraPass website here. According to Reuters, Ford
customers’ contributions – ranging from $29.95 to $79.95 a year – will be invested in U.S. projects that
counterbalance the carbon dioxide they produce through driving, including wind energy farms. Ford already uses carbon
offsets to balance the emissions created during the manufacturing of its hybrids.
Consumers who participate
in the program receive a windshield sticker verifying that they have offset the carbon dioxide produced by their
vehicle. The TerraPass program is available to owners of any vehicle, not just vehicles in the Blue Oval fold. To see
how much carbon dioxide your vehicle pumps out in a year, check out their handy calculator widget here.
[Sources: Reuters UK, TerraPass]