Despite OJ Simpson and tipsy mini-SUVs, the Bronco nameplate remains proud for those that choose to remember the
original version (the larger 2nd-generation model was a worth competitor to the K5 Blazer, as well). Its name harkens
back to the time when SUVs actually went off-road, which is why so many were delighted with the concept that Ford
showed off at the 2004 NAIAS; it was a compact SUV that took the “soft” out of “softroader”. Ford apparently will throw
this heritage away and introduce a compact crossover based on the Fiesta platform that will wear the Bronco name. Um,
yea – The Juice would not be down with this. I don’t know who’s heading up the Name Reuse Department at Ford,
but this and the Fairlane prove that they need to make
some immediate changes.
Ford may reintroduce the Bronco
Despite OJ Simpson and tipsy mini-SUVs, the Bronco nameplate remains proud for those that choose to remember the original version (the larger 2nd-generation model was a worth competitor to the K5 Blazer, as well). Its name harkens back to the time when SUVs actually went off-road, which is why so many were delighted with the concept that Ford showed off at the 2004 NAIAS; it was a compact SUV that took the “soft” out of “softroader”. Ford apparently will throw this heritage away and introduce a compact crossover based on the Fiesta platform that will wear the Bronco name. Um, yea – The Juice would not be down with this. I don’t know who’s heading up the Name Reuse Department at Ford, but this and theFairlane prove that they need to make some immediate changes.