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Much talk around the industry paints employee pricing deals as a bad gig for
dealers. In fact, a few weeks ago, there was a report of a Ford salesman who made just above $20 on a Ranger
he sold. A July upswing in Ford-Mercury-Lincoln sales, though, has many larger dealers reveling in profits
they haven’t seen in years. Ford’s Steve Lyons, group vice president of marketing, sales and service told
Automotive News that dealer profits topped $200 million in July, a 72 percent increase. The bigger dealers are
ecstatic for now, but they know that the pricing plan isn’t sustainable.