Key Points
- Ford looks set to expand its lineup of enthusiast-focused, profitable Raptor and performance vehicles.
- CFO Sherry House emphasized more passion products that people love.
- Possible new models include a Mustang Shelby GT500, Mustang sedan, and a Ford GT successor.
The Ford Raptor family currently comprises three models: the F-150 Raptor, the Bronco Raptor, and the Ranger Raptor. But that is likely to change in the not-too-distant future, and for the better. EVs are proving so unpopular that Ford has walked away from multi-billion-dollar deals to minimize further financial losses, while enthusiast-focused vehicles like those in the Raptor line have been immensely popular and profitable, so Ford will be leaning into what its buyers want with more fun cars. As reported by Ford Authority, Ford CFO Sherry House, speaking at the 2025 Barclays Global Auto and Mobility Tech Conference, said, “I know that some people in the audience here just had a wonderful ride in some of our Raptors, and that’s a product that I think that we’re going to be doing a bit more of as as well.”
Raptors Aren’t the Only Fun Fords We Could Get
Ford
“We’re going to be leaning into these products that are just passion products,” continued House. “I mean, these are vehicles that people love.” The 900-horsepower Raptor R shown at SEMA falls into that category, though it’s not yet confirmed for production, but the “passion products” House refers to will likely not only encompass Raptor vehicles, either. A new Mustang Shelby GT500 is expected to arrive before long, likely sometime in 2026, and there have long been rumblings of a Ford Mustang sedan, potentially with the name Mach 4.
On top of that, Ford CEO Jim Farley has said that the Blue Oval is considering a 1,000-horsepower off-road supercar, and the automaker has announced that an “all-new Ford Racing production road car” will be unveiled ahead of the 2026 Detroit Auto Show in January. This might be a new Ford GT supercar, or it could be another high-performance Mustang, like the aforementioned GT500. Whatever it is, it’s clear that Ford is leaning into exciting vehicles.
Even EVs Could Become More Exciting at Ford
Christopher Stevens/Ford
At Monterey Car Week in August, Jim Farley revealed that he thinks there remains a “huge market” for sedans, adding that they’re very aerodynamically efficient, and this is good for EVs. With that in mind, he said that his vision for a new Ford sedan would be fast, send its power to the rear wheels, offer high performance, and be affordable. Considering that the Mustang lent its name to the Mach-E crossover, it’s not a stretch to imagine that the rumor of a Mustang sedan could be realized by a new EV. Hopefully, we’ll learn more in Detroit.
About the author
Sebastian Cenizo
Senior Editor, Autoblog