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Ever wonder why the three best selling vehicles in the U.S. are all pickup trucks? Take a gander at this excellent
article in Forbes. A lot of it has to do with the versatility of pickups and of course their historical place in
Americana. I just loved the mental imagery of executives from Toyota scoping out the parking lot of a Dallas Cowboys
game and taking in all the trucks. “”These are for private use?” they asked in awe.”