Dodge has you covered for Father’s Day this year, launching a new fragrance inspired by its iconic Charger muscle car. Simply called Dodge Charger Fragrance, the scent is being marketed as a bottle of “muscle” for enthusiasts who live and breathe performance cars. With Father’s Day being June 21, Dodge’s timing couldn’t be better.
Muscle In A Bottle
Dodge
Dodge
According to Dodge, “it’s time to make your father start believing in you.” The Charger Fragrance was designed to capture the confidence and bold personality associated with the brand’s performance vehicles. The scent combines citrus top notes of bergamot, mandarin, and orange with black pepper, clary sage, and jasmine in the middle. Cedarwood, patchouli, and amber form the base notes. The fragrance is sold in a 3.4-oz bottle priced at $24.95, and is already available at Dodge.com.
Inspired By The Charger
Stellantis
The fragrance takes its name from one of Dodge’s most recognizable models, the Charger. The current Dodge Charger lineup includes a 420-hp Charger R/T and a 550-hp Charger Scat Pack, both powered by the brand’s twin-turbocharged Hurricane SIXPACK engine family. At the top of the range sits the all-electric Charger Daytona Scat Pack, which produces 670 hp. The model remains central to Dodge’s plans as the brand expands back into Europe to celebrate the Charger’s 60th anniversary. Dodge has also confirmed that a V8-powered Charger is set to return before the end of the decade.
A Father’s Day Gift For Car Enthusiasts
Dodge
Dodge
While automakers often release branded merchandise and collectibles, fragrances or colognes remain a relatively niche product. With Father’s Day approaching, Dodge is betting that some enthusiasts may prefer a scent inspired by muscle cars over another T-shirt or coffee mug. Whether it becomes a collector’s item or a regular part of someone’s daily routine, the Charger Fragrance is certainly one of the more original automotive-themed gifts you can get Dad this year.
About the author
Marnus Moolman
News Editor, Autoblog