If
Chrysler pays as much attention to Autoblog readers as we think they do, then whether or not to build the Challenger is
a no-brainer. Chrysler COO Eric Ridenour said during the Detroit Auto Show that gas prices are merely one element of
what goes into a car buyer’s final purchase, not the only element.
The company is studying whether
there’s a business case for the Challenger — even in a $4/gallon gas price situation. Ridenour says the SRT line is
doing well despite their thirst for fuel, making us think that the Challenger has a shot. Time and the market will
tell, though — Ridenour wouldn’t confirm whether DCX will build the vehicle, but he did say that a vehicle that is
fuel-efficient within its segment is still a good thing.