And now for something completely different. BMW has a tradition of bringing artists together
with its cars, notably in its series of “Art Cars,” but this project is definitely… well, out
there. Before BMW debuted the Z4 Coupe, it commissioned New York-based designer Joshua Davis to capture the
essence of the car in his unique, computer-generated prints. The results of the “Z4 by Joshua Davis” project
are now on display at www.z4byjd.com, along with a “making of”
video about the project.
You’ll have to decide for yourself if Davis succeeded in evoking the design of the
car in his artwork, but the process is certainly fascinating. Davis is a pioneer of “algorithmic graphic
design” – a process in which the design of the Z4, inspired the development of mathematical algorithms and a
computer program that uses said algorithm to reconstruct an image at random. Computer graphics geeks will appreciate
that his images, with up to 120,000 layers and 50,000 vectors, are a challenge to turn into something you can hang on
the wall.
[Source: BMW, Z4byJD.com]