Had your eye on Land Rover’s new all-singing, all-dancing 2013 Range Rover? You’re not alone – and hopefully you were smart enough to already put down a deposit. The capability- and lux-laden sport utility vehicle began trickling into dealers in December, but is already “sold out for six months to a year,” says Chris Marchand, executive vice president of operations at Jaguar Land Rover North America.
2013 Land Rover Range Rover steering wheel controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover steering wheel controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover gauges
2013 Land Rover Range Rover
2013 Land Rover Range Rover gauges
2013 Land Rover Range Rover
2013 Land Rover Range Rover start button
2013 Land Rover Range Rover
2013 Land Rover Range Rover dash
2013 Land Rover Range Rover
2013 Land Rover Range Rover infotainment system
2013 Land Rover Range Rover
2013 Land Rover Range Rover audio system display
2013 Land Rover Range Rover
2013 Land Rover Range Rover exterior camera display
2013 Land Rover Range Rover
2013 Land Rover Range Rover curb view display
2013 Land Rover Range Rover
2013 Land Rover Range Rover climate controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover gear selector
2013 Land Rover Range Rover
2013 Land Rover Range Rover drive mode selector
2013 Land Rover Range Rover
2013 Land Rover Range Rover sun roof
2013 Land Rover Range Rover
2013 Land Rover Range Rover door speaker
2013 Land Rover Range Rover
2013 Land Rover Range Rover seat controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover door
2013 Land Rover Range Rover
2013 Land Rover Range Rover door controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover door controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover rear seat monitor
2013 Land Rover Range Rover
2013 Land Rover Range Rover rear seat climate controls
2013 Land Rover Range Rover
2013 Land Rover Range Rover automatic tailgate button
Had your eye on Land Rover’s new all-singing, all-dancing 2013 Range Rover? You’re not alone – and hopefully you were smart enough to already put down a deposit. The capability- and lux-laden sport utility vehicle began trickling into dealers in December, but is already “sold out for six months to a year,” says Chris Marchand, executive vice president of operations at JaguarLand Rover North America.
That’s according to Automotive News, which notes that limited supply issues have made Land Rover shift all North American deliveries to the $88,545 HSE trim or higher instead of the $83,545 base model. The move should not only help dealer profits, it apparently better matches the buying patterns established by the outgoing model – shoppers of the L322 generation skipped out on the base spec and went right for costlier models with more luxury trappings.
It isn’t immediately clear when Land Rover thinks it will be able to catch up to the Range Rover’s order bank, but keeping the vehicle in high demand should assure higher transaction prices. As Land Rover is still ramping up its marketing efforts for their latest range topper, it’s possible that wait lists could get even longer as more people find out about the new model.
Despite the shortage of vehicles, Automotive News says that Land Rover remains confident that its 2013 sales total will outpace last year’s 43,664-unit total.