Rolls-Royce and Maybach are being beat over the head by reality as they learn that not that many people want to
spend more than $300,000 on a car. Rolls has sold 485 Phantoms so far in a year in which 1000 was the goal, and Maybach
has likewise continually lowered its sales target numbers. Both companies sell about half of their cars in the US,
where there has been a gradual trend away from the sickening ostentation connoted by these vehicles, not to mention low
brand visibility, especially for Maybach. In lately-booming economies like China, interest in these superlux saloons
has increased due to new show-offable wealth. In Germany, where Maybach has had a long history, many see these decadent
vehicles as politically incorrect, so most just choose to drive BMWs and Porsches.
Superluxury cars selling like coldcakes
Rolls-Royce and Maybach are being beat over the head by reality as they learn that not that many people want to spend more than $300,000 on a car. Rolls has sold 485 Phantoms so far in a year in which 1000 was the goal, and Maybach has likewise continually lowered its sales target numbers. Both companies sell about half of their cars in the US, where there has been a gradual trend away from the sickening ostentation connoted by these vehicles, not to mention low brand visibility, especially for Maybach. In lately-booming economies like China, interest in these superlux saloons has increased due to new show-offable wealth. In Germany, where Maybach has had a long history, many see these decadent vehicles as politically incorrect, so most just choose to drive BMWs and Porsches.