Saab USA GM presents product strategy

More fuel for the “Saab is doomed” vs “Saab’s future is bright” debate. Following up on his “The State of Saab” speech, Saab USA GM Jay Spenchian discusses Saab’s current product program. New models coming this year include the 9-3 SportCombi pictured at right (evidently SportCombi is Swedish for station wagon), and a “thoroughly revised” 9-5. Spenchian also defends Saab’s 9-7x SUV, saying that early demand is so strong that dealers have been taking advance deposits. The full speech can be found here.

By s.waterman@p1data.com
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More fuel for the “Saab is doomed” vs “Saab’s future is bright” debate.

Following up on his “The State of Saab” speech, Saab USA GM Jay Spenchian
discusses Saab’s current product
program. New models coming this year include the 9-3 SportCombi pictured at right (evidently SportCombi is Swedish for
station wagon), and a “thoroughly revised” 9-5.

Spenchian also defends Saab’s 9-7x SUV, saying that early demand is so strong that dealers have been taking advance
deposits.

The full speech can be found here.