Lutz's blog as a case study

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BusinessWeek’s current cover
story deals with how blogs
impact different businesses. It even pointed to Bob Lutz and GM’s Fastlane blog and all the buzz that went around
the LA Times brouhaha a few weeks ago. No there’s no
mention of our musings, or the other dozen or so blogs that said GM overstepped its bounds. No, the story pointed
to the Automobear.com article that stuck up for GM. It turns out while GM was hush hush on the topic the company
did provide Automobear.com with all the statistics it used in the defense of GM. But the worst part of the story
is this line “For a company that’s slipping in the auto biz, GM is showing a surprisingly nimble touch with
blogs.” If Fastlane is nimble we’re friggin’ Barishnikov.