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There is no doubt the 2006 Zephyr is a very important car for
Lincoln. And to make sure it gets the proper attention, Lincoln is launching an innovative advertising campaign called
“walking ads”. These street-level motion picture ads are 60-foot-long sequence of high-res images that appears as
15-sec motion pictures from the viewpoint of pedestrians walking by. The company responsible for this campaign,
Submedia, has been selling these modern-day zoetrope ads in subway tunnels in NY, Atlanta and Philly since 2001. In
fact, GM used them when they launched the H3 Hummer in June.