So we all know the story of the Blackwood. It flopped. It sold like three examples. It imploded upon release. Very
few people wanted to pay over $50K for a pickup. But times have now changed, and the Cadillac Escalade EXT has made it
cool to pay over $50K for a pickup. The Mark LT will sticker in the mid-40s, about ten large less than the EXT, and
feature a 5.4 liter V8 and crew cab, with optional four-wheel drive. Lincoln is aiming the Mark LT at men 45 to 55,
many of whom could be yanked straight out of a Cialis commercial. “The Lincoln Mark LT: for when a tender
moment turns into the right moment…”
Lincoln praying for sales with Mark LT luxury pickup
So we all know the story of the Blackwood. It flopped. It sold like three examples. It imploded upon release. Very few people wanted to pay over $50K for a pickup. But times have now changed, and the Cadillac Escalade EXT has made it cool to pay over $50K for a pickup. The Mark LT will sticker in the mid-40s, about ten large less than the EXT, and feature a 5.4 liter V8 and crew cab, with optional four-wheel drive. Lincoln is aiming the Mark LT at men 45 to 55, many of whom could be yanked straight out of a Cialis commercial. “The Lincoln Mark LT: for when atender moment turns into theright moment…”
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