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Lincoln Mercury has announced the launch
of Lincoln Lounge, a new website aimed at the
‘urban
customer.’
Former basketball player Magic Johnson is the viewer’s tour guide for the interactive site, which includes such areas
as “Spotlight” (Lincoln’s advertising and promotional events), “Holla Back” (reader feedback on Lincoln vehicles like
the new Zephyr), and “Sounds of Lincoln” (music).
A sweepstakes to win a Magic DUB edition Lincoln Mark LT is also offered.
The site opens officially on December 19th and will be advertised at such sites as bet.com and
blackplanet.com.