BMW's Bangle a Better Bet?

Well now I’ve heard everything. Wardsauto.com wordsmith Drew Winter figures that BMW’s return to less radical styling— after the near universal condemnation afforded designer Chris Bangle’s “flame surfaced” 5 and 7-Series models— is a mistake. He likens the German automaker to an over-cautious investor, who gets stiffed in the end (so to speak). Winter also claims that the Banglization of the 7-Series helped close the market share gap with its arch-rival, the Merecedes S-Class. A nearby graph shows the S-Class’ sales figures falling over 25 years towards the flat-lined 7’s, and completely ignores other competitors’ products. Facts. Who needs ’em?

By robertfarago@hotmail.com
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Well now I’ve heard everything. Wardsauto.com wordsmith
Drew Winter figures that BMW’s return to less
radical styling— after the near universal condemnation afforded designer Chris Bangle’s “flame surfaced” 5 and 7-Series
models— is a mistake. He likens the German automaker to an over-cautious investor, who gets stiffed in the end (so to
speak). Winter also claims that the Banglization of the 7-Series helped close the market share gap with its
arch-rival, the Merecedes S-Class. A nearby graph shows the S-Class’ sales figures falling over 25
years towards the flat-lined 7’s, and completely ignores other competitors’ products. Facts. Who needs
’em?