Get Autoblog in your Google feed
Like most auto manufacturers trying to get a piece of the pie that is the ever-expanding market of Asia, BMW has
opened up a design shop in Singapore in anticipation of the region’s expanded influence on all things automotive.
Already an intellectual hub for architectural, interior and environmental design, Singapore is strategically located
within Southeast Asia and is a good place to learn more about the Asian consumer. Initially, the studio will be run by
current Bimmer designers (i.e. not citizens of Singapore), but the studio seeks to recruit and train new designers
locally.