Lincoln needs help and hopes the new FWD Zephyr is their Florence Nightingale. For five bucks under $30,000 the
Zephyr will be pretty loaded with only six options available. Standard equipment includes the 221 horsepower V-6 with a
six-speed automatic, 17-inch rims, ABS, side air bags and curtain bags, choice of dark ebony or maple wood accents,
six-disc CD/MP3 player with six speakers, dual-zone HVAC, power everything and LED taillights. Options at the link.
Options include:
- Industry-exclusive THX II-Certified ? audio system featuring 14 speakers ? ten primary speakers deliver surround
sound; two front and rear center-channel speakers add acoustical depth; and two subwoofers augmented by power
amplifiers deliver deep, rich bass ? and a quick-loading six-disc player compatible with normal audio, MP3
compressed or text format CDs ($995). - DVD-based navigation system on a single disc that features a sharp, 6.5-inch-wide screen and text-to-speech
technology for travel directions aloud in English, Spanish or French. Includes THX II-Certified ? audio system as
detailed above ($2,495). - High Intensity Discharge (HID) headlamps designed to produce more light, last longer and use less energy than
typical incandescent headlamps ($495). - 17-inch 8-spoke chrome wheels ($895).
- Perforated premium leather cooled front seats ($495).
- Power moonroof ($1,200).
The MSRP of a fully-loaded Zephyr featuring all available options is $35,575. All prices include destination and
delivery. Is it enough to stem the losses of a brand that was the luxury brand sales leader in 1998? For $36,000
loaded, if the Zephyr can perform well, they may just be hope. We just fear the price of a 2007 AWD Zephyr with the
bigger 3.5-liter V-6.