The Polestar lineup will include the limited-edition, 600-horsepower Polestar 1 coupe, available from 2019, followed by a "low, aerodynamic" SUV called the Polestar 3 a couple years later. Both will be manufactured at a new facility in Chengdu, China. Auto Express says the Polestar 2 sedan would be manufactured in excess of 50,000 units per year, and there is no information yet where they would be built. Earlier reports have also mentioned the possibility of a Polestar 4 by 2020, with rumors indicating it'll be convertible model.
Starting in 2019, there will be 80 Polestar showrooms, or "Polestar Spaces," in addition to online purchasing possibilities. There's also the Care by Volvo subscription service. The physical showrooms will be separate from Volvo dealerships to give the new brand a stronger feel of exclusivity, but Polestar vehicles themselves will still be able to get serviced at select Volvo dealers.
In the near term, Polestar is preparing to launch the Polestar 1, which will be produced in a series of only 500 cars per year. To secure one after its Geneva debut, a tentative buyer needs to pay a 2500-euro "application fee." So far there have been 10 interested buyers for every one that will be produced in the first year.