Chevy Centennial Edition celebrates 100 years of pickups with vintage bowties

The special bowtie badge dates back to 1918

  • Image Credit: Drew Phillips
Next year marks the 100th anniversary of Chevrolet building pickup trucks, and a momentous occasion like that has not gone unnoticed by the bowtie brand. To celebrate, Chevy developed a special Centennial Edition for both the Colorado and the Silverado trucks. They aren't particularly radical special editions, but they do have nice touches, and loads of vintage-style bowties.

In fact, the vintage-style bowties are probably the defining characteristics of these trucks. Instead of the current chrome and gold badge, or one of the optional black and chrome or even illuminated badges, both the Silverado and Colorado get a navy blue bowtie with a chrome border. On the navy blue field is the word "Chevrolet" with a pair of hash marks above the words. According to Chevy truck design director Rich Scheer, the color and design of the badge was inspired by the badge on the original 1918 truck, as well as other early Chevys. The same badge is then found in the trucks' bedliners, and on the floor liners. For good measure, the doors of both trucks are adorned in "100 Years" badges.

Aside from the badging, each Centennial Edition is painted in a dark blue similar to the badge. They also come with chrome trim, door handles, tow hooks and mirror caps. The Silverado receives 22-inch painted wheels with chrome inserts, while the Colorado makes do with 18-inch painted wheels. You'll also have a slightly limited selection of trim and body styles for the Centennial Edition. The special edition is only available on the Z71 Colorado with either extended or crew cabs, and the crew cab LTZ Z71 Silverado. Pricing hasn't been announced yet, but the Silverado Centennial Edition reaches dealers in October, with the Colorado following in November.

One final note: If you don't feel like springing for a whole truck, or you want matching merch, Chevrolet will be selling a wide array of products with the badge. This includes simple stuff like hats, up to a Phoenix bass boat and an inTech enclosed trailer in the same color scheme as the Centennial Edition trucks. Chevrolet will also show a custom 1967 C10 finished in the special edition look at the Texas State Fair and at SEMA.

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