The Urus appears to wear the new Lamborghini face, similar to that of the updated 2017 Lamborghini Aventador S. The shape is generally the same as the concept, but it's been tamed and pulled back slightly. The intakes in the bottom corners are far smaller than the concept, and the entire front appears far more blunt and upright. The headlights look about the same, but it's hard to tell for sure through all of the camouflage.
Around the side we can see that the wheel arches, though smaller, are generally the same shape as the concept. The crease in the door is still present, but far less aggressive. The mirrors are totally different than the miniscule ones fitted to the concept. The bold, sloping BMW X6-esque roofline looks nearly identical, though the production car has been fitted with roof rails. Unfortunately, we don't have any pictures of the rear to tell how aggressive that roofline really is.
Earlier this week, Lamborghini confirmed full production will start in April. That means we should see a final production version fairly soon. Look for a twin-turbocharged V8 and an a plug-in hybrid system in the final version. This may not be as tough as the old Rambo Lambo, the LM002, but it still doesn't look like anything else on the road.