Under Tesla's original pilot program running through September 31, whenever a current owner successfully recommends a new Model S to a friend, both parties receive a $1,000 credit from the EV maker. Although for those in Virginia, the buyer gets the whole $2,000 due to "bird-dogging" laws there. Under this expansion, there's no longer a maximum number of referrals possible, and the person with the most by October 31 gets to trade in his or her Model S "for a fully loaded Ludicrous P90D Model S," according to the letter. That's quite a value.
The new Model S upgrade comes in addition to the already tempting bonuses of the referral program. Namely, the first person to 10 recommendations in the Asia-Pacific, Europe, and North America regions receives a free Model X. Anyone else to achieve that level would get an upgrade on the electric crossover to the exclusive Founder Series trim – a value of about $20,000. A winner in Norway was able to find 10 people to take up the offer in barely a week.