While these two both offer their own distinct aesthetics, the overall function is the same. You'll plug your phone into the car via USB, and then all of the functions from your overpriced slab of aluminum, glass, plastic and silicon will be automagically added to your car's infotainment display.
Bloomberg TV has an excellent video on the two competing systems that explains why these two titans of technology are so keen on expanding into the dashboard, and what it means for you, the average motorist.
Scroll down for the video, and then be sure to register your opinion in our unofficial poll.
The video meant to be presented here is no longer available. Sorry for the inconvenience.