The unsurprising fact is, print is more expensive than publishing news online. But when Green Car Journal got started in 1992, Ron Cogan couldn't have envisioned publishing a blog about green cars – the Internet as we know it didn't exist back then. After starting at a time when it took good money to get up and running, Cogan and his team have been putting out a printed magazine for 20 years, and they hope to celebrate with a special 20th anniversary issue early next year. And they'll be doing it in the most newfangled way possible: crowdfunding.

Cogan and his Green Car Institute are running a Kickstarter project (video below) to try and raise funds for the 20th anniversary issue that Cogan says will be something special and "much more than quick soundibites." He says the magazine will feature a combination of long-form journalism, opinion articles, technical presentations and "perspectives from the nation's top environmental groups and efficiency organizations." To put this all together – as we said – costs good money, and it's apparently going to be difficult. After 10 days of an active KS campaign, GCJ has just three pledges totaling $67. The target? $45,000.

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Green Car Journal Kickstarts 20th Anniversary Issue for In-Depth Exploration of the Past and Future of Electric Cars and Advanced Vehicles

SAN LUIS OBISPO, Calif., Dec. 4, 2012 /PRNewswire/ – From the time he was feature editor at Motor Trend in the 1990s, auto writer Ron Cogan knew that 'green' cars would be important. Now several decades of exclusive focus on this field will be shared through Green Car Journal's 20th Anniversary Issue with the help of a special campaign at the popular crowdfunding site Kickstarter.

The 1990 L.A. Auto Show introduction of the GM Impact electric car concept - and the diversity of electric, alternative fuel, and other eco-friendly vehicles Cogan saw at the 1991 Tokyo Motor Show - led to the debut of the first-ever issue of his own Green Car Journal auto enthusiast publication at the L.A. Auto Show in 1992. Now, two decades later, the award-winning Green Car Journal magazine continues to offer insightful features, technical presentations, and unbiased analysis of the evolving 'green' car field, authored by veteran auto writers with extensive knowledge of this field. Selected content can also be found online at

Importantly, for a balanced perspective the magazine also includes regular commentary from auto and energy industry leaders and columnists from the Sierra Club, Natural Resources Defense Council, Global Green USA, and the American Council for an Energy Efficient Economy (ACEEE).

The magazine's activities additionally include the high-profile Green Car of the Year® award presented annually at the L.A. Auto Show, with jurors that include many of its environmental columnists plus Jean-Michel Cousteau of Ocean Futures Society and Tonight Show host and car guy Jay Leno.

To share the editors' two decades of unique inside knowledge of this field, the magazine has turned to the independent Green Car Institute to produce the special Green Car Journal 20th Anniversary Issue. This will enable the 501(c)(3) nonprofit organization the ability to disseminate much-needed information about electric cars, alternative fuels, and clean vehicles to the libraries of schools and universities across the country, with copies also available through consumer sales. The project will be made possible with pledges generated through, a funding platform for creative projects.

Pledge awards vary and include items like digital and print editions of the Green Car Journal 20th Anniversary Issue, collectible print editions and frame-worthy posters of the 20th Anniversary Issue hand-signed by the publisher, subscriptions to the Green Car Journal magazine, and Green Car Staff t-shirts. One award level includes 300 word vignettes published in the digital 20th Anniversary Issue highlighting a sponsor's perspective on a 'green' car subject of their choice, such as car sharing or life with an electric car. Corporate-level pledge awards include half- and full-page ads in the print and digital 20th Anniversary Issue.

Information about Green Car Journal's 20th Anniversary Issue and ways to take an active role in supporting it can be found on the project's page ( at

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