The Shell V-Power Ultimate Enthusiast Contest is looking for "the most die-hard automotive enthusiast" in the land. The most important part first, being what you can win should you enter: the top three finalists will be flown to Scottsdale, Arizona as guests of Shell for a three-day VIP experience of next month's Barrett-Jackson auctions that will begin with attending the opening night gala.

At that gala, the grand prize winner will be announced, and that grand poobah enthusiast gets to spend a week in Italy checking out "the country's historic sites and rich automotive history." Since that sounds like it could mean being hauled from one museum and car yard to another, let us remind you that Shell sponsors the Ferrari Formula One team. That means your Ultimate Enthusiast Week in the country shaped like a boot will mean getting a chance to use yours, driving a new Ferrari around the company's private test track, and every finalist gets a year's worth of Shell V-Power gas.

The particulars: you'll need to answer six questions and submit a photo illustrating why you're the Ultimate Enthusiast. Entries will be judged by Roger Penske, Barrett-Jackson impresario Craig Jackson, Car and Driver's Eddie Alterman; Road & Track's Larry Webster; Motor Trend Radio host Alan Taylor and Hot August Nights director Tony Marini.

You'll find a press release below with more information, and with just a day left to enter, you won't want to waste any time telling your stories.
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Houston – For the past five weeks, as part of the Shell V-Power Ultimate Enthusiast Contest, automotive enthusiasts from across the country have shared the stories and memorable moments that sparked their love for all things automotive. From memories of working with dad in the family garage, getting their hands on all the top car magazines, camping out at auto shows to see the latest models, to simply being born a car lover, Shell has learned first-hand through the Shell V-Power Ultimate Enthusiast Contest that a passion for automobiles can spark at any moment.

To help identify the nation's most die-hard automotive enthusiast, Shell has teamed up with top expert judges to find the one person that best embodies what being the Ultimate Enthusiast means. And, these judges have their own stories of when their love affair with all things automotive began.

For Ultimate Enthusiast judge Alan Taylor, host of Motor Trend Radio, his love for cars all started at the age of seven when his father bought a classic British sports car. "I climbed behind the wheel and something just clicked, I was never the same again," Taylor reminisced. One year later, in 1968, Mattel came out with a new line of toys called "Hot Wheels," sealing Taylor's position as a lifelong car guy. Taylor lives his childhood dreams every day as a professional automotive journalist. "My daily driver is a Shelby Mustang GT500 Super Snake drop top with almost 700 HP, and you may think I'm weird, but I also have a pretty impressive collection of Hot Wheels too."

For fellow judge Tony Marini, executive director of Hot August Nights, "Being a real enthusiast is not about having the flashiest vehicle, but about the behind the scenes tinkering and lifelong camaraderie that shines through and through. While I've always had a passion for cars, my love affair really revved up when I joined the team of Hot August Nights. The 26 years of this nostalgic event is nothing short of amazing and you can't help but feel the power behind it."

The Shell V-Power Ultimate Enthusiast Contest aims to find the best of the best enthusiasts, the one person who spends much of their leisure time paying homage to all things automotive. Now through December 3, enthusiasts can continue to share the stories of why they are the Ultimate Enthusiast at for a chance to win the ultimate experience.

The top three contest finalists chosen by the judges will be flown to Scottsdale, Ariz. for a three-day, VIP experience at the 42nd Annual Barrett-Jackson Collector Car Auction to be held January 13-20, 2013. The experience will include access to the world famous car auction and an invitation to Barrett-Jackson's opening night gala on January 14, 2013 where the grand prize winner will be announced. The Grand Prize winner, along with a guest, will receive an Ultimate Enthusiast week in Italy where they'll have the chance to explore the country's historic sites and rich automotive history.

To pamper their beloved vehicles, all finalists will also receive a year's worth* of Shell V-Power Premium Gasoline. Should the Grand Prize winner be unable to redeem the Grand Prize they will be offered $10,000 in Shell V-Power Premium Gasoline. The Ultimate Enthusiast deserves the ultimate experience and the ultimate gasoline. Shell V-Power Premium Gasoline helps deliver maximum protection for optimal performance of a driver's most prized possession.

Additional Ultimate Enthusiast contest judges include Roger Penske, founder and chairman of the Penske Corporation; Craig Jackson, chairman and CEO of Barrett-Jackson Auction Company; Eddie Alterman, editor-in-chief of Car and Driver; and Larry Webster, editor-in-chief of Road & Track.

For more information on the Shell V-Power Ultimate Enthusiast Contest and official rules, visit For more information on the benefits of Shell V-Power Premium Gasoline visit

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