Red Bull is one of those companies with its fingers in every corner of the sports world. It's easy to forget just how far those sponsorship dollars have spread since the brand's early days, but a clever new video showcasing some of the brightest stars of the Red Bull family is out to remind us there's nowhere the energy drink manufacturer won't advertise.

In what could very well be the world's oddest Rube Goldberg machine – Red Bull calls it a Kluge, which means a jury-rigged device or offbeat workaround – pro skaters Joey Brezinski and Ryan Sheckler, hurdler Lolo Jones, sky diver Sean MacCormac and motocross rider Robbie Maddison team up with one truck racer Bryce Menzies and Rhys Millen in his Hyundai Genesis Coupe drift car to free a can of Red Bull from a block of ice.

Excessive? Sure, but remember, this is the same company that put a man at the edge of space just so he could jump back down again. Other Red Bull-branded athletes make an appearance as well, including pro golfer Rickie Fowler and snowboarder Pat Moore. Check out the whole cast in the clip below.

Hyundai Genesis Coupe Information

Hyundai Genesis Coupe

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