Here's a story with an ironic twist.

Jeremy Dory is a Chevy-Volt-owning, AutoblogGreen-reading guy (Hi, Spiffster!) who, after falling in love with the Brammo Empulse electric motorcycle, started up a blog called Empulsebuyer and became something of a brand evangelist. Now, Brammo has rendered that domain name, well, completely inaccurate, and Jeremy couldn't be happier.

You see, the software engineer won't be buying an Empulse R after all. He doesn't need to. Brammo has recognized the work he's done and the devotion he's displayed and is giving him one. Yes, giving. Like, for free. If that's not cool enough, the company flew him to Daytona for the TTXGP World Championship to tell him.

This is not the first time the Oregon-based company has made such a move. In 2010, it turned Brammofan into a Brammo man by awarding that evangelist of the year an Enertia. It may, however, be difficult to top the efforts of these guys in the future.

Consider that, besides tracking all the Brammo news in his blog and being the voice of reason in countless internet discussions, Dory is also the author of the Electric Motorcycle Price & TCO Calculator. This tool allows you to compare costs of electric and gas-powered motorcycles over time. If that doesn't impress you, we can only add that he has also posted a pic of the cutest Brammo babe ever. Top that!

"Empulsebuyer" expects to receive a white Empulse R sometime early in the new year and, thereafter, will be known as Empulserider. We, of course, look forward to reading his many tales of Empulse ownership on his new blog. Scroll below for the official press release.
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Jeremy Dory Wins Evangelist of the Year and Receives Brammo's Empulse R

ASHLAND, Ore., Oct. 20, 2012 /PRNewswire/ -- Brammo Inc., a leading developer of electric vehicle technology and manufacturer of two-wheel electric vehicles, is delighted to announce the 2012 Brammo Evangelist of the Year: Jeremy Dory. Dory will receive a Brammo Empulse R electric motorcycle for his enthusiastic Brammo fandom. A software engineer based in Colorado, Dory is a life-long outdoors enthusiast, a long-time motorcyclist and an advocate of the electric vehicle movement.

Dory is the founder and primary author behind, a blog dedicated to Brammo's newest motorcycle. . Dory purchased the domain name for his blog shortly after learning of Brammo's plans to develop and produce the Empulse, an electric motorcycle with 100+ miles range and a maximum speed greater than 100 mph. Upon learning about Brammo's electric motorcycles, Dory says, "I discovered that I could enjoy one of my favorite hobbies guilt-free from a carbon perspective and without compromise. I created to help people see not only the beautiful design of the Empulse, but also the cost savings of going electric."

Beyond blogging on, Dory developed the "Total Cost of Ownership," a mobile application that compares cost-savings between electric and gas-powered motorcycles. Dory also is an active member in the online community Brammo Owner's Forum (

Craig Bramscher, the CEO of Brammo, Inc., says, "Jeremy epitomizes what we look for in an Evangelist, and with so many Brammo enthusiasts, it was a tough call to pick this year's winner."

"Jeremy is the ideal recipient of this award," concurs Harry Mallin, the recipient of the 2010 Brammo Evangelist of the Year Award. "His dedication to electric vehicles is evident in his recent purchase of a Chevrolet Volt and in his dogged pursuit to become one of the first owners of a Brammo Empulse. Jeremy will discover, as I did, that Brammo not only makes beautiful electric motorcycles, but also reliable, safe, durable and fun to ride."

Dory looks forward to many years of eco-friendly riding on his new, white Brammo Empulse R. He says, "My first ride will be through Deer Creek Canyon just north of my house. This route is a real treat with tons of twisties and beautiful scenery. The Empulse R was made for these kinds of roads."

Empulse R production is now underway with demonstration bikes in dealerships and deliveries to customers who pre ordered starting shortly. The Empulse will go into production in Q1 2013.

About Brammo
Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite™, Enertia™, Empulse™ and Engage™ motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit

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