Said Tesla VP of Communications, Ricardo Reyes: "By all means, GM can have 'range anxiety.' To Roadster owners, the term is as irrelevant as 'gas stop' or 'smog check.' We are, however, looking into trademarking 'Tesla grin.'" GM has reportedly filed for a trademark on the phrase "range anxiety" as a part of its promotion of the 2011 Chevrolet Volt, which is slated to begin production on November 11. Seemingly, GM wants the use the phrase in order to address consumers' skepticism surrounding the range of EVs as it gears up for what is sure to be a marketing blitz of the new green-machine.
Whether "range anxiety," as Reyes claims, is truly a meaningless term to Tesla owners is unclear. However, it's hard to imagine that the prospect of running out of juice while on the road is not a nagging doubt in drivers' minds.
We love the fact that "gas stop" and "smog check" aren't in an EV owner's vocabulary, but GM may have found the correct thing to address in its efforts to bring EVs to the mass market.