It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors
as its Vice President of Marketing after less than two months in the same job at Nissan
, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for all four remaining brands at GM
. If so, it appears that Ewanick is jumping in with both feet. It was only a few weeks ago that Chevrolet
announced that it was moving its advertising account away from Campbell-Ewald after 91 years
and now Advertising Age
is reporting that the old agency may be back in the picture – although likely in a lesser capacity.
The agencies involved with Chevrolet
business haven't even figured out who was being hired and laid off yet, and already Ewanick is indicating that everything is changing again. If Chevy
is up for grabs again so soon, the recently awarded Cadillac
account could be opened up again as well. While the opportunities are huge for gaining new business, we foresee a lot of sleepless nights ahead in the coming weeks for ad agencies hoping to do work for GM.
[Source: Advertising Age