For those unaware, the Bullrun is a cross-continent, high-speed, ego-stroking 'rally' that takes place on roads straddling New York and Los Angeles. What Spike seeks to do is get a number of teams together to not only make the 'run, but also assign them a variety of challenges throughout the trip. The show will be broken up into a ten separate episodes, which will include the inevitable personal foibles and wanton debauchery one would expect in any 'reality' show.
The winners will be awarded $250,000 upon completion of the rally and decimation of their competitors. If you've got the cash, car and... manhood go to www.bullruncasting.com.