Let the incentive wars begin!

Following news that Chrysler will start up employee pricing discounts again this summer, General Motors is jumping into the sandbox, only this time taking another tack -- zero percent financing for six years for many 2006 models, which is expected to be announced next week. It's a way for General Motors to stick by its word that it will continue to be a proponent of value pricing and still fight to keep the market share that has slowly been slipping away from its fingertips.  

So far, the only incentive plan outlined by Ford for the summer is $1,000 gas cards, but expect the Dearborn-based automaker to come up with something a little sweeter as the days get hotter.

[Source: Detroit Free Press]

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