The old cliché “Time flies when you’re having fun” would easily apply to the Tag Heuer SLR for Mercedes-Benz automatic chronograph. So would “Time is money”. The new timepiece features push-pieces arranged at 45-degree angle to the dial and embeded next to the case. It’s a more flush arrangement than your average chronograph, and this one’s got a strap made out of crock skin. Only 3500 examples of this auto-inspired Tag Heuer will be produced, just like the SLR McLaren. The price? €3300 Euro or $4000 US. At price per pound, the SLR McLaren might be the better deal here.

[Source: DaimlerChrysler]

Limited Edition: an exceptional timekeeper exclusive to the SLR McLaren: New “TAG Heuer SLR for Mercedes-Benz” automatic chronograph

Stuttgart, Mar 30, 2006
The “TAG Heuer SLR for Mercedes-Benz” automatic chronograph is today celebrating its world premiere at the “Baselworld” trade fair. This exceptional timekeeper is the latest product from a long and successful partner-ship between Mercedes-Benz Accessories GmbH and TAG Heuer. This exclusive chronograph combines the art of classic watchmaking with sophisticated design and innovation in a truly fascinating manner. Production of this time-piece is restricted to 3500 units, the same limited edition as the super sports car.
This watch for the Gran Turismo of the 21st century occupies a unique place in the TAG Heuer range of avantgarde chronographs. This masterpiece echoes stylistic features of the first chronograph for the SLR, but then goes on to redefine the interplay of classic and modern elements.

Perfection in function and wearer comfort

The power source of the “TAG Heuer SLR for Mercedes-Benz” is the calibre TH 17. It has an automatic winding mechanism operated by a central rotor as well as chronograph and date functions. To enhance its operational ergonomics, the chronograph push-pieces are arranged at an angle of 45%uF0B0 to the dial face instead of on the side of the case, placing them directly beside the outer bezel. TAG Heuer holds the patent on this watchmaking refinement. The dial has three subsidiary dials whose hands display the continuously measured small seconds, minutes and hours for the chronograph. A rhodium-plated ring enables the minutes and small seconds displays to stand out clearly from the black dial. Another special feature of the TAG Heuer SLR chronograph is the internal bezel with its 60-minute gradation. It can be rotated using the second crown beside the 9 o'clock position. This makes operations such as rapid countdown with the minutes hand possible. What makes this watch so comfortable to wear is the crocodile skin strap, cleverly integrated into the case. The SLR logo is engraved into the safety clasp as well as into the tachymeter scale. The words “Mercedes-Benz” appear on the dial below the 12 o'clock position, just above the emblematic TAG Heuer logo.

The limited edition “TAG Heuer SLR for Mercedes-Benz” automatic chronograph will be available through specialist retailers from April 2006. The sales price in Germany, including VAT, will be € 3300.

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