Arriba! Volkswagen is enlisting the help of beloved wundermaus Speedy Gonzales in attracting Hispanic customers for its GTI Mk V model. According to Daniel Marrero at Volkswagen's agency for Hispanic accounts, Speedy's iconic stature with the audience and his reputation for wit and creativity make him the perfect spokesmouse. The three commercials, slated for over a dozen of Hispanic television stations nationwide, use clips from the original Warner Bros. cartoons and depict Speedy outwitting his enemies.
[Source: Brandweek]
