Remember when we reported the lengths
were going to
customers? Well, apparently that report was the tip of the proverbial iceberg. Roger Beasley
Central, for example, has a self-service cafe with fresh fruit and pastries. Over at Don Hewlett
, customers can test-drive the full-sized SUVs on an obstacle course. Still other dealerships across the nation are installing:
- Beauty salon/barbershop
- Putting green
- Rock-climbing wall
- Massage parlor
- Bowling alley
Many of these changes are to not only attract new customers in the currently fierce market, but to retain them for future purchases as well. "You want repeat business across the broad spectrum," said Paul Taylor, chief economist for the
National Automobile Dealers Association
in McLean, Virginia. “A dealership that is more attractive for customers makes them show up more often."
We're not complaining. Now we're just waiting for an autocross course for a Mazdaspeed6.