Ford unveiled the 4-Trac concept Thursday at the Thailand International Motor Expo in Bangkok. Thailand is the largest market for pickups outside the U.S., and Ford's regional production hub for pickup trucks.
The four-door crew cab 4-Trac is intended to combine workplace functionality with stylish family transportation. With a "rescue" styling theme, the 4-Trac features front and rear heavy-duty power winches, integrated rope hooks and tie-down points, and high-intensity LED lighting (including warning and rescue lights on the roof and side mirrors).
In the cargo area, the truck showcases a double-folding, power assisted rear gate with three step access - very trick. A rear hatch also enables access to the cargo area from the cabin.
Follow the jump for more pics and a full press release.
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DEBUT IN BANGKOK FOR NEW FORD CONCEPT TRUCK
Ford 4-Trac Concept Truck
* Stunning concept truck is Ford's first global debut in Thailand
* A versatile and practical vehicle in a tough, stylish package
BANGKOK, Thailand, November 24, 2005 - Ford Motor Company today forcefully drove home the importance of Asia,
particularly Thailand, to its international plans by staging the world premiere of a stunning concept truck at the
Thailand International Motor Expo in Bangkok.
Ford Asia Pacific Chief Designer Paul Gibson said the concept, dubbed 4-Trac, is a dynamic package that brings
together Ford's "tough truck" DNA with ideas that explore practical functionality, lifestyle and sporty uses for Ford
trucks of the future.
"We have taken the typical pick-up truck and given it a lot more sophistication, style and purpose. It's a workhorse
that delivers on the 'Built Ford Tough' promise by offering true off-road capability, rugged features and durable
aluminum surfaces. At the same time, owners will be proud to use it as stylish transport for their active families on
weekends and holidays," Mr Gibson said.
He said Ford chose Thailand for the debut for several reasons: Thailand is the largest market for pick-ups outside the
USA; its ultra-competitive pick-up market has become a trend-setter in truck design and innovation; and Thailand is the
regional production hub for Ford's one-tonne pickup trucks with exports to Europe, South America, Middle East,
Australia, New Zealand, South Africa and ASEAN.
"Thai truck owners are passionate and highly discerning. Our consumer insight research has told us Thai customers need
and want pick-ups that are rugged for the workplace and stylish for the family. We have used that information to
inspire the look for the 4-Trac concept."
Mr. Gibson is in charge of interior and exterior design for all Ford vehicles in the Asia-Pacific region. His team
works closely with Ford regional and national marketing specialists in twelve countries throughout the region.
The 4-Trac concept is the team's latest project following a Focus Concept sedan shown at Auto China 2004, followed by
the region-wide launch of all-new Ford Focus and the unveiling of the Equator concept SUV at last month's Tokyo Motor
"The 4-Trac is a response to the needs and aspirations of a new generation of consumers in Asia and other parts of the
"It clearly shows Ford will continue to produce trucks that make a statement for a younger, bolder generation of
consumers who want a vehicle that provides more possibilities for them to enjoy an active outdoor lifestyle," Mr Gibson
An attention-grabbing four-door crew-cab, the 4-Trac stands out from the crowd with its rugged aluminum surfaces and
innovative design features.
In keeping with Ford "Tough Truck" heritage, the 4-Trac has a large vertical face and prominent Ford oval in the
middle of the signature three-bar grille. This dominant feature forms a power bulge that runs from the hood through to
the undercarriage. It is flanked by high-tech headlamps and integrated fold-out rope hooks.
Contributing to its powerful on-road stance are a boldly embossed 4-Trac brand; large, clean surfaces down the body
side; pronounced wheel arches with integrated side repeater lamps; and 17-inch six-spoke "turbine" alloy wheels with
The 4-Trac's Tough Truck exterior, combined with its powerful engine, superior 4x4 ability and dynamic stability
control provide a vehicle designed to get consumers safely to their destination - and back.
Reflecting these attributes, the 4-Trac has a strong "rescue" theme with its lustrous red paint, heavy-duty power
winches front and rear, integrated rope hooks and tie-downs points. It can carry five rescue workers with access
through four large doors.
State-of-the-art LEDs - 172 in total - are used for high-intensity warning and rescue lamps on the roof, which are
mounted on an integrated sports bar, as well as for the vehicle's headlamps, tail-lights and door mirrors.
At the rear, 4-Trac features a unique double-folding, power assisted rear tray with three-step access. This "tailgate
within a tailgate" offers inner and outer sections operating together or independently: the outer body-color section
folds down to the ground, acting as a ramp; the inner aluminum section, with unashamedly large 4-Trac branding, folds
90 degrees for ease of loading and unloading. It can also act as a seat.
The tailgate can be folded flat to carry longer objects; it also assists airflow when traveling at high speed.
The rear cargo area features six portable containers - inspired by offshore rescue boats - for carrying a variety of
gear, including rescue equipment.
Another innovative feature adding to 4-Trac versatility is a rear hatch that enables access from the cargo area
directly into the cabin.
The style and innovation in the rugged 4-Trac concept help explain why Ford today is the world's largest producer of
trucks with a proud history of more than 88 years in truck production.
The Model TT chassis produced in July 1917 - the first specifically built for trucks and ready to serve as fire truck,
delivery truck, ambulance, hauler and more - started Ford on its way to becoming a major manufacturer of the world's
Today, Ford is known for its "Tough Truck" heritage, including the ubiquitous F-Series, which has served generations
of customers everywhere.
The 4-Trac is the latest example of Ford Motor Company's ability to respond to the needs and wants of a younger,
bolder generation of customers - and to remain at the forefront of the truck market in Thailand and throughout the