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"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."

Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn't get there by resting on its proverbial laurels, and it isn't going to maintain (let alone increase) its market share by doing so, either. That's where the concept car you see here comes in.

Toyota can justifiably be proud of its position not only as one of the largest automakers in the world, but also the world leader in hybrid vehicles. In fact, the Japanese automaker claims that half of all hybrids sold are Toyotas. But it didn't get there by resting on its proverbial laurels, and it isn't going to maintain (let alone increase) its market share by doing so, either. That's where the concept car you see here comes in.