Mercedes launching AMG awareness campaign
by Noah Joseph (RSS feed) on Feb 4th, 2008 at 7:41PM
Stand anywhere near where an AMG Mercedes is driving and you'd have to be deaf not to hear it. But Mercedes-Benz is convinced that too few potential customers have heard of its performance range, so it's launching an awareness campaign around the United States that seeks to raise the profile of its top shelf performance models. The project involves the establishment of AMG Performance Centers, a focused advertising campaign and a product-demonstration road show. An initial pilot project will involve seven dealers in California, Florida and New York, but by the end of the year, Mercedes... Read More
