The Ford C-Max is having a rough time. Sales for the five-door hybrid hatchback were down 39.1 percent in March to 2,295 cars, and sales from January through March were down 42.5 percent to 5,566 units. In an interview with The Detroit News, Ford Americas boss Joe Hinrichs places the blame on lowering the model's fuel economy rating.

"We're definitely seeing consideration on C-Max decline over time. We need to reinvest in the product because it's a great car," said Hinrichs to The Detroit News.

The company was hit with bad publicity over the C-Max when owners in multiple states filed class action lawsuits that alleged the cars weren't able to meet the stated fuel economy. Ford eventually re-rated the model from 47 miles per gallon city, highway and combined to 40 mpg city, 45 mpg highway and 43 mpg combined. To soften the blow of the change, the automaker sent checks to the owners to make up some of the difference. Initially, Ford claimed that demand remained strong for the hybrid. However, the latest sales figures and Hinrichs' statement seem to show the opposite.

Hinrichs also says a replacement for the company's MyFord Touch infotainment system is in the works. He claims that the current system is being held back by software limitations. However, a replacement is at least year away. Ford is rumored to be considering switching from Microsoft to a Blackberry QNX-based infotainment system.


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  • 87 Comments
      brgtlm
      • 8 Months Ago
      If they hadn't been so optimistic with MPG, the whole fiasco would have been avoided. It is a tough market trying to fight the Prius. It is too bad that they haven't expanded the lineup to include non-hybrids. There is a definite market for maxi-wagons nowadays.
      Perry Harrington
      • 8 Months Ago
      I have no sympathy. I still haven't gotten 31mpg from my wife's Escape in any context. It gets 25mpg running down the interstate. Every other vehicle I've purchased gets the indicated highway MPG when on the interstate. I can do 80 in my V70R and get 24MPG. I could do 70ish in my Mustang 5.0 and get 24MPG. Hell, I got 23MPG in my built 5.0 and 20MPG doing 80 on I-5 going to Vegas.
      Don Dada
      • 8 Months Ago
      Isn't that the American way? If we can't beat them we lie cheat and use patriotism to sell our inferior products .
      Anderlan
      • 8 Months Ago
      GOOD. They need to be made an example. Why are you gonna knowingly lie about your numbers on your ads? HANG EM HIGH!
      That Guy
      • 8 Months Ago
      Ford lied...plain and simple. This is what happens when you encourage lying throughout an organization. Remember when Ecoboost was only going to cost $700 dollars? Remember when Ford was fully committee to Mercury? Remember when Big Al said he was going to be at Ford through 2014? Dishonesty is the only thing Ford is good at. Hopefully now they will correct the pipe dream mileage on the mediocre Fusion and its Lincoln rebadge.
        Dean Hammond
        • 8 Months Ago
        @That Guy
        ok retort time...geez Matt...what about the people OBTAINING the mileage? are they liars as well? Ecoboost $700....$1000 is close enough in my opinion, Mercury...pffffffft, glad its gone so they can get on with Lincoln, and thats slowly happening, Al hasnt left yet and its still 2014..so??? tyou sir need to stop grasping at straws and spreading the same BS you are accusing Ford of doing.....
      Titansfan1967
      • 8 Months Ago
      Please, do not blame it on MPG. Admit it is unattractive and it does not have good reliability!
      thumerzs
      • 8 Months Ago
      It's not the loss of a couple MPG's that's keeping me from trading my (bulletproof) Prius for a C-Max, it's the reported abysmal reliability record and the "way-too-many-buttons" dashboard of the car.
      Chunky
      • 8 Months Ago
      Ford's problem was that it over promised and under-delivered. This creates enormous ill-will. Look what happened with Kia and Hyundai. They'd do much better in the long run if they underpromised and over deliver like Honda. It is common for me to far exceed the MPG estimates on my Accord Sport. Too bad, because they have been making some really nice cars.
      Mark
      • 8 Months Ago
      Maybe instead of making excuses, they should just make better cars. My number one complaint with most Fords and Chevys is their dashboards look and feel cheap. I have plenty of other reservations about them, but for me, that's an instant turn off. I recently tested a Volt with the "premium interior" and about laughed in the salesman's face. It felt like one of my son's toys.
        mikeybyte1
        • 8 Months Ago
        @Mark
        The Volt does not represent the latest that Chevy is doing with interiors. The car is a few years old and was designed even further back. I've sat in Hondas, Toyotas, Chevys and Fords at recent car shows, and the Asians have fallen way behind in quality. IMO
      Evander Smart
      • 8 Months Ago
      That's why they lied from jump street, to get those higher sales. To turn that fast buck. This is called getting exposed, which is great. I'm glad that hustle is over, and it's sales are not being inflated by a bunch of lies. Word of mouth stunk too. If word of mouth were any good, the rating wouldn't matter, people would still but it, like they do with Hondas and Toyotas.
      Evander Smart
      • 8 Months Ago
      Go to Fuelly or Fueleconomy.gov and you'll see Ford hybrids never make it anywhere near 47 MPG with owners. Expect 40 MPG, and you won't be another dissatisfied Ford owner. Ford needs to stop being "Hustle Man"!
      SpikedLemon
      • 8 Months Ago
      They have no one to blame for but themselves. Simple answer: improve the mileage.
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