In the words of Pirelli, "The Calendar is the icon of Pirelli's communication." "The Cal," as it's also referred, first came out in 1964 and featured artistic portraits of women, often wearing very little or no clothing. Over the years, the risque images have struck a chord in people around the globe, and many consider it the world's most famous calendar. (According to Autoweek, when a complete set of Pirelli calendars was put up for auction in 1975, the winning bid was more than that of an Andy Warhol painting sold at the same auction!)

To celebrate The Cal's 50th anniversary, Pirelli didn't release a 2014 edition, but instead pulled photos from its archive that were shot by the late Helmut Newton for the 1986 edition. Newton's calender and photos were never released. That year, Pirelli published a calendar with photos by Bert Stern instead of Newton's when his work started to slip behind schedule. Far from a distant second-choice photographer, Stern was famous for his shots of Marilyn Monroe.

Through its 50 years of existence, there have been ups and downs for The Cal, notably in the period from 1975 to 1983, when it wasn't published. But from 1984 to today, Pirelli has been churning out The Cal on a yearly basis.

Photographer Peter Beard attributes the staying power of the famous calendar to this: "The last thing left in nature is the attractiveness and beauty of women." Do you agree?

Head below to watch a history of The Cal, as told by the many photographers and models who have been associated with it, and to see Newton's portraits for the 2014 edition. Please note that the imagery may not be safe for work.




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    • 1 Second Ago
  • 12 Comments
      Aussie Aspie
      • 1 Year Ago
      There's nothing more depressing than to have your heart race at the image of a beautiful woman, only to discover she's now old enough to be your grandmother!
      argenta
      • 1 Year Ago
      Ah a Fiat Regatta 100S with Pirelli P8... Long time no see!
      gtv4rudy
      • 1 Year Ago
      The second video was beautifully done
      wafflesnfalafel
      • 1 Year Ago
      That 1986 calendar is awesome, love May and July in particular. Some of the years I have seen are just kinda exploitive, but 86' seems a bit more sophisticated. Cool without showing endless boobs.
      Ron McCord
      • 1 Year Ago
      the highlight of the la auto show to me was the artwork on the wall of past snows in black and white of beautiful woman next to vintage cars like from the 50's and the 60's such a cool combo I may just become a collector myself
      Stang70Fastback
      • 1 Year Ago
      I'm here for the bewbz.
      Gorgenapper
      • 1 Year Ago
      OH NO, NOT **MORE** ATTRACTIVE SCANTILY-CLAD WOMEN IN CALENDARS!! THE HORROR!! Said nobody, ever* *except the prudes, the feminists and those easily offended by millions of years of evolutionary behaviour that is present in most males.
      over9000
      • 1 Year Ago
      Pirelli is homophobic
        Bungle
        • 1 Year Ago
        @over9000
        Just because you're a flaming heterosexual doesn't mean you're homophobic.
        Chris
        • 1 Year Ago
        @over9000
        Why? Because they choose to appeal to their mostly heterosexual male audience? If our not wanting to look at half naked males makes us "homophobes" the so be it. I know it's not pc to admit that these days, but facts are facts. Most of us here don't want to see that, imposing the will of a few folks on the rest of us is not fair. Not to be a jerk, but there are plenty of other places to go if you wanna look at tallywackers.
        Carlos Cruz
        • 1 Year Ago
        @over9000
        Actually, their hiring policies are actually LGB (although not T) friendly. http://www.pirelli.com/mediaObject/corporate/documents/common/sustainability/equal_opportunities/Pari_Opportunita_INGLESE/original/Pari_Opportunita_INGLESE.pdf For an Italian company they're ahead than a lot of companies from that country. Hell, they are more LGBT friendly than a lot of American companies (Exxon Mobil... pft). So I'm not too worried about them. (I even have their tires on my car, and as a gay guy the policies of a company are important to me before I buy) Would I have liked to see more guys on the ad? Sure, but I do realize that we're not exactly their largest audience and as a business that's what they have to appeal to. As long as they treat their gay employees right and don't give money to some "cure the gays" group like Chick-fil-a does there is no reason to complain.
      James
      • 1 Year Ago
      Wow! Didn't expect that. Shouldn't have rolled that video at work!