As if the tie-in between the 2014 Dodge Durango and fictional anchorman Ron Burgundy wasn't already odd enough, Dodge has come up with an equally bizarre contest to give away one of its SUVs. The "Hands on Ron Burgundy" contest kicks off tomorrow, and whoever can touch Ron the longest will drive off in a new 2014 Durango.

While details are slim, it appears that the "touching" involves keeping your cursor on the moving "Touch Ron" button on the screen. Aside from that, you'll just have to wait until tomorrow to find out more. Oh, and you can bide your time by watching the video below for the contest, which runs from November 19 through December 24.