2013 Lincoln MKZ
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Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.

Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.


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    • 1 Second Ago
  • 101 Comments
      DAVID L. LURIE
      • 1 Year Ago
      All "free" maintenance is paid for by the consummer. It's figured in to the sales price. If Lincolnd decreases the length of the "free" maintenance the price should be reduced.
      SloopJohnB
      • 1 Year Ago
      Ain't free and not enough for long term keep.
      vroooomy
      • 1 Year Ago
      That should help them sell more...
      Finklestein
      • 1 Year Ago
      "Let's give consumers even less of a reason to purchase this already less-than-desirable vehicle" -Lincoln
      Teleny411
      • 1 Year Ago
      Lincoln has customers?
      no1bondfan
      • 1 Year Ago
      Yet another reminder that Ford has no intention of making Lincoln into a legitimate luxury brand. What a wasted opportunity.
      IcoHolic
      • 1 Year Ago
      Does anyone honestly think that a majority of luxury car buyers care about a free oil change? Most companies don't offer 3-4 years of maintenance. However, let's just crap on Ford for the heck of it. How about some hate for Audi and Mercedes too!
        imoore
        • 1 Year Ago
        @IcoHolic
        I can crap on Ford because it's justified: 1. Denying the new Ranger for the US. 2. Shutting down Transit van production in the UK for cheaper labor in Turkey (with some help from the UK politician who had no problem with the deal). 3. Shutting down Australian manufacturing operations. 4. Screwing over Lincoln. 5. This One Ford/New World Order scam. Need I go on?
      That Guy
      • 1 Year Ago
      Good job Lincoln. That will drive the customers in. This is all smoke and mirrors. Ford isn't capable of turning Lincoln around and this is just another nail in the trim level of a brand's coffin. Lincoln has always been a joke in the luxury world. This just reaffirms that. So much for customer service being a priority.
      inthelv
      • 1 Year Ago
      Somewhere in a windowless office sits a nebbish number cruncher named Harvey who is determined to kill Lincoln. And he is succeeding.
      • 1 Year Ago
      [blocked]
      • 1 Year Ago
      [blocked]
        IcoHolic
        • 1 Year Ago
        I've driven both, the Fusion and the MKZ are not the same. The MKZ had the 3.7L, which the Fusion doesn't have. The MKZ also drives a lot nicer. The interior is far superior and I think it looks better than the Fusion. The MKZ ride control is terrific as well. The bells and whistles like the roof are cool too.... it's a $50K car, we're not talking $100K here.
        IcoHolic
        • 1 Year Ago
        It's a very nice car, car styling is very much a personal taste. You shouldn't be so visceral about it.
          • 1 Year Ago
          @IcoHolic
          [blocked]
      550PlusX5
      • 1 Year Ago
      Anyway, Lincoln's got some work before it can really be considered seriously as a luxo brand anyway. For starters, they need to stop rebadging Fords and actually come up with distinct designs. And even before that, they got to come up with a better front grille on most of their cars.
        Scooter
        • 1 Year Ago
        @550PlusX5
        I think Lincolns, while sleek and banded with much chrome as they are, many are just down right ugly. Something like an ugly person wearing very nice designer label clothes. Doesn't change the fact many Lincolns are simply not pretty, and rely too much on chrome.
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